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Brief Us

For the Professions that Cares

A meaningful campaign for the people who keep Morocco healthy

For the Profession That Cares

Client:

Bank Al Yousr, the participative bank of Groupe BCP — and one of Morocco's boldest voices in ethical finance.

The Mandate:

Ethical finance, prescribed for healthcare.

The Context

Healthcare professionals build, equip, expand, and serve — yet banking rarely speaks their language. Bank Al Yousr saw the gap and refused the usual answer. True to its culture of innovation, the bank set out to craft something the market had never offered: a complete ethical banking ecosystem designed around the realities of medical practice, not adapted to them as an afterthought.

Our Approach

We built the campaign the way Bank Al Yousr builds its products: around the client. Functional storytelling mapped every stage of the medical professional’s journey; thought leadership content gave the sector real insight; an educational ecosystem — handbook, newsletter, landing page — proved that a bank can inform before it sells.

Deliverables

A full creative ecosystem :

  • Segmented product carousels,
  • Expert video shorts,
  • A dedicated handbook,
  • A specialized newsletter edition,
  • And multi-format campaigns,

The Showcase

Crafted for those who dedicate their lives to others.

Launching a First Practice

Modernizing an Existing Practice

Building a Clinic

From Roundtable to Reels : Jalassat Al Yousr

A roundtable holds powerful ideas — but few people watch an hour-long discussion. HISKILLS broke Bank Al Yousr’s healthcare roundtable into a series of captioned reels, each isolating one strong message. Built for social, designed to be shared, and crafted to drive audiences toward the full episode.

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Watch the reels here

Knowledge, in Hand

More than a brochure: a reference. The handbook maps Bank Al Yousr’s complete offer for healthcare professionals — every product, every career stage — structured for clarity and built to be kept.
Knowledge, in Hand

Specialized newsletter editions

More than a brochure: a reference. The handbook maps Bank Al Yousr’s complete offer for healthcare professionals — every product, every career stage — structured for clarity and built to be kept.
Specialized newsletter editions

From Issue to Insights

We atomized the newsletter’s key insights into a series of promotional carousels — turning long-form expertise into snackable, social-first teasers. Each carousel works as a lead magnet touchpoint, pulling audiences from the feed to the full issue.
View the campaign on social
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